Saturday, February 6, 2010

LAMBORGHINI ENERGY DRINK POWER OF THE MYTH

LAMBORGHINI ENERGY DRINK ROLLS INTO U.S.

HOLLYWOOD,CA(Hollywood Today)2/5/2010–Tonino Lamborghinin started his own business, in 1981, designing and branding his first watch collection.

Reinterpreting the historical values and the symbolism which characterize his family, Tonino gave life to a new prestige brand. Drawing inspiration from his previous experiences in the field of engineering and design, he extended the concept of luxury to products capable of evoking a world made up of fashion, technology and innovation: watches, sunglasses, perfumes, leather accessories, furnishing items and clothing lines created from the most sort after, high quality materials; a coordinated universe of complimenting stylish items, which express ‘Puro Talento Italiano’.

Palazzo del Vignola is a 1500 century villa just outside Bologna and today the head office of Tonino Lamborghini, where the Tonino Lamborghini Style Centre fashion and design creations are developed. Palazzo del Vignola is available for business meetings and get together with project partners.

Puro Talento Italiano

In 1983, after success in the Italian market with the first collections of branded accessories, Tonino Lamborghini decided with great foresight to aim at the Asian market, opening the first monobrand shop in Hong Kong.

In 1991, Tonino Lamborghini, who holds an honorary engineering degree conferred upon him by New York University, planned an electric golf cart model and created a line of apparel and sporting accessories that assure high game performance to those who want to continue to wear ‘Puro Talento Italiano’ in their free time.

Half way through the ’90s, with the innovative style that always distinguishes him from the others, Tonino Lamborghini was among the first brands to launch his own line of high gastronomy: high quality coffee, the best and most representative wines and gastronomic delicacies, such as extra virgin olive oil, balsamic vinegar, pastas and sauces, all the products are expression of the prestigious Italian culinary tradition, guaranteed by the Tonino Lamborghini brand.

Coffee lounges

The success enjoyed by this line of delicacies and the significant brand appeal opened the doors for the realization of a true network of Tonino Lamborghini coffee lounges in 2000. The locales are characterized by a captivating and evocative architectural style firmly rooted in the history of the brand, with welcoming and elegant atmospheres where the qualitative excellence of the menu and service are a must.

2007 was crowned by the inauguration of the first Caffè Corsa in Dubai, after that will follow other ‘caffès’ in some of the most luxury and prestigious hotels and shopping centers in the Middle East.

The Future

In July 2007, the first Tonino Lamborghini Business Hotel in Parma opened its doors: a sophisticatedly designed atmosphere which offers an avant-garde level of services, welcoming the most high-aiming and exclusive of clients.

Finally, a small preview for 2008: the launch of a new line of Tonino Lamborghini fragrances for men is literally about to take place.

The creative spirit and the passion for design and technology of Tonino’s father Ferruccio, (the entrepreneur of international success in the field of mechanics), were inherited elements that Tonino Lamborghini knew how to transform into his own style, a style synonymous with originality, luxury, appreciated around the world for that typically Italian spirit that manages to render everything unique. Gritty, passionate, volcanic, elegant.

Source: hollywoodtoday.net

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